At the moment, it is only available in Brazil under the name Dinners to fully exploit the popularity of the platform in that country and its musical and dance culture, but there is no doubt that it is a very clever maneuver to compete with the Chinese app TikTok. “No two products are the same and, basically, sharing a video accompanied by music seems to us to be a fairly universal idea that anyone would be interested in using. Our goal has been to find a way to make our format unique,” he said. Instagram product management director Robby Stein. Despite his statements, it is undeniable that Reels has analyzed and emulated the most popular functions of his Chinese rival to try to benefit from the large number of subscribers that Instagram already has by transferring them to his new application, which allows his users to directly share his creations in the Stories of their profiles.
